Skip to main content

Sustainable community and the reality show Format

So here is the idea which I have been pondering among, " how to build a sustainable community?" An important question, I suppose for all the developing and under developing nations. But this is a question not only among the nation builders but also among brands. Today, brands are competing head on to build a community around its services and products. So what is the right way?

I suppose there are different methods to it. For example, lets take an analogy:

Lets say, I build a house, equip it with furniture and all the necessary resources like food and energy. Then I invite people to come to the house and stay over. I think it will be wrong to assume that the people will finally evolve into a community because this is not how a community is built. This particular format is more like a Reality TV show format, and we all know that this format is not designed to be sustainable but to collapse with time. Because in Reality TV show format, rather than building a community, it disintegrates into one single member - who will be the winner. 

Community is mostly build out of necessity. It starts with few people, there is a reason and context behind their meet, then they communicate, collaborate and create. As a result, they build their surrounding to suit their needs and hence we have a community. This community is more sustainable. 

So what is my point? My point is that instead of investing in infrastructure and resources, the first thing that any community or nation builders must invest is on PEOPLE. Cause investing in people will empower people who will then there by communicate, collaborate and create.

Its like game of life. Currently, there are millions of small communities competing to exist and sustain the changes. Few will raise and fall, few will remain unheard but some will leave a legacy. Community doesn't have to die, but they surely change with time. 


Comments

Popular posts from this blog

Good Ad Versus Bad Ad

At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK, h...

Bruce Lee

Yes. Bruce Lee . Remember all the punches and kicks in his all time hits movies. But why am I talking about him. Am I going to talk about his movies? No, I am not. I am going to say about his philosophies which have been so many times projected in his fighting styles. By the way, he also wrote a book. Many may not know but he had a unique way of thinking about the life and his art of fighting. Let me put forwards his thinking, in my own words.   He believed in efficiency and rejected any amount of redundancy that affected the performance. He believed that there is no one style which is correct. Everyone has their own unique way and must harness those skills rather waste their time in doing something that is not efficient at all.  There are many fighting styles carrying their own norms and values. Every style starts by assuming something. But slowly those assumption are taken as a Gospel truth, and people make them into rules which cannot be broken. But, without understanding the key me...

Being an Artist and Being an Entrepreneur is almost similar

Most people flock to big cities to pursue their dreams and struggle for years. Some people succeed but many still find themselves waiting for the opportunities. They consider that opportunity is the biggest thing that can actually leverage their talent or skill. But I believe that it is not always so. There are couple of examples that proves that opportunity along is not everything. Moreover in today’s media hyped world, opportunities are everywhere from a reality TV shows to your own youtube channel, twitter account or facebook profile. If you look around in youtube, there are lots of artists doing great with their skills and scaling them to offline. This gives a lot of encouragement to all those people who want to pursue their passion. But there is a reality beyond pursuing your dreams that everyone considers once in a while. It’s how far you can take yourself with what you have. Most people get stuck on it and lose their passion in mid way, and some people simply cannot go beyon...