RGB of Marketing Analytics

Your Analysis Report is your product, just like any other kinds of commodities that is available in the market. So, you can actually sell it, but how are you going to market it? Its a big question that I have been asking my selves for some time. How in Gods name would you do it?

In search of answer, I have been going through some Marketing Books, then I stumbled upon one such book called "Everything They Have told you About Marketing is Wrong" by Ron Shevlin.

Well, it is a very unconventional Books, hitting at the target rather than beating around the bushes. Its starts with debunking all the rules starting with 4P's of marketing, replacing it with the 3P's.

I have my own thought and I call it RGBTM of Marketing. Why RGB? Well RGB is fundamental of any colors, so obviously RGB of Marketing means fundamentals and not complexity.

Well, so let me put down the things that I have finally thought off, on how to start on Marketing your analysis or go on making one. Let me go step by step :

1. Forget about it.

Forget the fact that you have to sell or forget the fact that you are making a product in the very first place. Why? Trust me.

2. Concentrate on the problem.

Try to figure out the problem that you are solving from top to bottom. And solve it purely for the sake of solving it.

3. Respect it.

Once your product solves the problem, respect it and wrap it properly but don't over do it. Keep it simple.

4. Remember it.

Remember it. Remember What?? Good, so you have forgotten it. Well, remember the very thing that I told to forget in the first place. :-) Remember that you need to demonstrate your product in the right market. For that, learn the language people understand.

5. Give your best.

No comment on this step. It is a must for any marketer or anyone.

So, how did I go there? Yup, it sounds very very simple, but actually it isn't. There are human factor and other unknown variables which I haven't considered. I don't know if all that is even necessary? Because ultimately, your product speaks more that you. If it can't perform then its no use. So PISS, meaning Put It Simple you Stupid.

So much for my own rules and regulation. If it was so EASY then everyone would have sold by now.

Well, you happen to sell things by following the above rules, then don't forget to mention me and Offcourse, I would be glad if you dropped some part of it in my account. :-) U know what I mean.

By the way, I wasn't marketing the above book so don't shout at me, you don't have to read it.

Comments

Good Ad Versus Bad Ad

At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK, h...

Bruce Lee

Yes. Bruce Lee . Remember all the punches and kicks in his all time hits movies. But why am I talking about him. Am I going to talk about his movies? No, I am not. I am going to say about his philosophies which have been so many times projected in his fighting styles. By the way, he also wrote a book. Many may not know but he had a unique way of thinking about the life and his art of fighting. Let me put forwards his thinking, in my own words. He believed in efficiency and rejected any amount of redundancy that affected the performance. He believed that there is no one style which is correct. Everyone has their own unique way and must harness those skills rather waste their time in doing something that is not efficient at all. There are many fighting styles carrying their own norms and values. Every style starts by assuming something. But slowly those assumption are taken as a Gospel truth, and people make them into rules which cannot be broken. But, without understanding the key me...

Being an Artist and Being an Entrepreneur is almost similar

Most people flock to big cities to pursue their dreams and struggle for years. Some people succeed but many still find themselves waiting for the opportunities. They consider that opportunity is the biggest thing that can actually leverage their talent or skill. But I believe that it is not always so. There are couple of examples that proves that opportunity along is not everything. Moreover in today’s media hyped world, opportunities are everywhere from a reality TV shows to your own youtube channel, twitter account or facebook profile. If you look around in youtube, there are lots of artists doing great with their skills and scaling them to offline. This gives a lot of encouragement to all those people who want to pursue their passion. But there is a reality beyond pursuing your dreams that everyone considers once in a while. It’s how far you can take yourself with what you have. Most people get stuck on it and lose their passion in mid way, and some people simply cannot go beyon...

bexdeep's personal blog

Search This Blog